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    Stage-gate or straitjacket; how too much structure can be bad for innovation


    Robbins, Peter and O'Gorman, Colm (2013) Stage-gate or straitjacket; how too much structure can be bad for innovation. Research Briefing Papers (13). pp. 1-2.

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    Abstract

    The new product or service development (NPD/NSD) process is arguably the most important dynamic capability within a firm, with success at innovation being vital not only for firm success but also for survival. Despite this, little is known about innovation in Ireland; specifically, about how organisations manage for innovation. Auditing 347 firms across numerous sectors in Ireland our research finds that the majority of firms do not have a formal innovation process with service sector firms being the least likely to have a formalised process. Yet, clear evidence of the benefits of having an innovation process exist, with these being most evident in the launch and diffusion of innovations. At the same time, firms without a process are more successful in the ideation, or idea generation phase with these firms also having a better record in creating ‘new to the market’ ideas than firms who conform to an a-priori process.

    Item Type: Article
    Keywords: Business innovation; Innovation process; Ireland;
    Academic Unit: Faculty of Social Sciences > School of Business
    Item ID: 6769
    Depositing User: Peter Robbins
    Date Deposited: 12 Jan 2016 16:31
    Journal or Publication Title: Research Briefing Papers
    Publisher: InterTradeIreland
    Refereed: No
    URI:

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