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Journal of Marketing Communications
© 2014 Informa UK Limited, trading as Taylor & Francis Group
1352-7266
1466-4445
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10.1080/13527266.2014.969756
http://dx.doi.org/10.1080/13527266.2014.969756
1466-4445
application/pdf
10.1080/13527266.2014.969756
en
Routledge
eWOM credibility on social networking sites: A framework
Journal of Marketing Communications, 2017. doi:10.1080/13527266.2014.969756
Gillian Moran
Laurent Muzellec
word of mouth
social media marketing
eWOM
word of mouth credibility
word of mouth marketing
iText 4.2.0 by 1T3XT
word of mouth; social media marketing; eWOM; word of mouth credibility; word of mouth marketing
2019-08-13T02:25:08-07:00
2019-08-13T02:25:08-07:00
2017-02-01T18:34:51+05:30
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