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    Conducting focus group research in a design science project: Application in developing a process model for the front end of innovation


    Brandtner, Patrick and Helfert, Markus and Auinger, Andreas and Gaubinger, Kurt (2015) Conducting focus group research in a design science project: Application in developing a process model for the front end of innovation. Systems, Signs and Actions: An International Journal on Information Technology, Action, Communication and Workpractices, 9 (1). pp. 26-55. ISSN 1652-8719

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    Abstract

    Focus groups are a popular qualitative research method often applied to different areas of such as in medical research. The aim of this research paper is to apply and test the focus group procedure by Tremblay et al. in the setting of a current design science study on the Front End of Innovation. The main results of the current paper are an empirical testing of the Tremblay et al. method and proposed modifications of this method based on said testing. These results confirm that focus groups, conducted in compliance with said method, can be of great use in design science projects to support refining and evaluating artifacts. The results obtained in such manner can provide essential contributions to the knowledge base. The findings also indicate that the approach by Tremblay et al. does not address particular research-setting specific factors, such as the right timing when to actually conduct the focus group, the background of an organization, the contextual influences in participant selection process or the definition of an appropriate setting for the focus group study. The current paper addresses the strengths as well as the shortcomings detected in the current setting and proposes modifications to the Tremblay method.

    Item Type: Article
    Keywords: focus groups; focus group procedure; design science; design science research; build evaluate-cycle;
    Academic Unit: Faculty of Social Sciences > School of Business
    Item ID: 12855
    Depositing User: Markus Helfert
    Date Deposited: 06 May 2020 10:11
    Journal or Publication Title: Systems, Signs and Actions: An International Journal on Information Technology, Action, Communication and Workpractices
    Publisher: Linköping University
    Refereed: Yes
    URI:

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