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Galavan, Robert (2004) Doing Business Strategy. In: IMI Handbook of Management. Oak Tree Press, Cork, pp. 365-392. ISBN 978-1860762932
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Abstract
Key Learning Objectives
1. Understand what strategy is.
2. Get an introduction to the key tools of
strategy.
3. Identify the key elements of the strategy
planning process.
4. Learn what contributes to successful (and
unsuccessful) strategy implementation.
| Item Type: | Book Section |
|---|---|
| Keywords: | Business Strategy; Business; Strategy; |
| Academic Unit: | Faculty of Social Sciences > School of Business |
| Item ID: | 7885 |
| Depositing User: | Professor Robert Galavan |
| Date Deposited: | 08 Feb 2017 16:04 |
| Journal or Publication Title: | IMI Handbook of Management |
| Publisher: | Oak Tree Press |
| Refereed: | No |
| Related URLs: | |
| Use Licence: | This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here |
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