Leahy, Dermot
(2008)
Playing away to win at home.
Journal of Economics and Business, 60.
pp. 455-468.
ISSN 0148-6195
Abstract
This paper presents a model of the interaction between two rival firms based in the same country. Each
firm must decide how to serve a foreign market (export or foreign production) and how much to invest in a
corporate-wide asset that reduces production costs and/or augments the willingness-to-pay for their product.
In this scenario, the firms’ foreign direct investment decisions are interdependent. Furthermore, strategic
motives for FDI relate to a firm’s domestic, as well as foreign, market profits. One possibility is that a firm
sets up overseas production even though its foreign market profits would be higher by exporting.
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