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    Crossing the Atlantic: Integrating cross-cultural experiences into undergraduate business courses using virtual communities technology


    Luethge, Denise J. and Raska, David and Greer, Bertie M. and O'Connor, Christina (2016) Crossing the Atlantic: Integrating cross-cultural experiences into undergraduate business courses using virtual communities technology. Journal of Education for Business, 91 (4). pp. 219-226. ISSN 0883-2323

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    Abstract

    Today’s business school academics are tasked with pedagogy that offers students an understanding of the globalization of markets and the cross-cultural communication skills needed in today’s business environment. The authors describe how a virtual cross-cultural experience was integrated into an undergraduate business course and used as an innovative pedagogical tool to give students and faculty an opportunity to build cross-cultural communication skills and develop cultural knowledge in ways similar to more costly travel abroad experiences. This experience contributes to competent and globally minded business graduates and faculty who are fit for the challenges of the global marketplace.

    Item Type: Article
    Keywords: cross-cultural experiences; cultural sensitivity; digital and social media; virtual communities;
    Academic Unit: Faculty of Social Sciences > School of Business
    Item ID: 11226
    Identification Number: https://doi.org/10.1080/08832323.2016.1160022
    Depositing User: Christina O'Connor
    Date Deposited: 14 Oct 2019 13:29
    Journal or Publication Title: Journal of Education for Business
    Publisher: Taylor & Francis (Routledge)
    Refereed: Yes
    URI:

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