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Luethge, Denise J., Raska, David, Greer, Bertie M. and O'Connor, Christina (2016) Crossing the Atlantic: Integrating cross-cultural experiences into undergraduate business courses using virtual communities technology. Journal of Education for Business, 91 (4). pp. 219-226. ISSN 0883-2323
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Abstract
Today’s business school academics are tasked with pedagogy that offers students an understanding
of the globalization of markets and the cross-cultural communication skills needed in today’s
business environment. The authors describe how a virtual cross-cultural experience was integrated
into an undergraduate business course and used as an innovative pedagogical tool to give students
and faculty an opportunity to build cross-cultural communication skills and develop cultural
knowledge in ways similar to more costly travel abroad experiences. This experience contributes to
competent and globally minded business graduates and faculty who are fit for the challenges of the
global marketplace.
| Item Type: | Article |
|---|---|
| Keywords: | cross-cultural experiences; cultural sensitivity; digital and social media; virtual communities; |
| Academic Unit: | Faculty of Social Sciences > School of Business |
| Item ID: | 11226 |
| Identification Number: | 10.1080/08832323.2016.1160022 |
| Depositing User: | Christina O'Connor |
| Date Deposited: | 14 Oct 2019 13:29 |
| Journal or Publication Title: | Journal of Education for Business |
| Publisher: | Taylor & Francis (Routledge) |
| Refereed: | Yes |
| Related URLs: | |
| URI: | https://mural.maynoothuniversity.ie/id/eprint/11226 |
| Use Licence: | This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here |
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