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    A Recipe for Success: When Traditional Yogurt meets Marketing & Innovation - Killowen Case Study


    O'Connor, Christina and Lavin, Geraldine and Meade, Helen and Styles, Dermot (2015) A Recipe for Success: When Traditional Yogurt meets Marketing & Innovation - Killowen Case Study. In: Academy of Marketing Conference (AM2015), 7-9 July 2015, University of Limerick.

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    Abstract

    Abstract included in text.

    Item Type: Conference or Workshop Item (Paper)
    Keywords: Marketing; Killowen Farm; Yogurt; Yoghurt;
    Academic Unit: Faculty of Social Sciences > School of Business
    Item ID: 7107
    Depositing User: Christina O'Connor
    Date Deposited: 09 May 2016 16:26
    Refereed: Yes
    URI:

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