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    A Recipe for Success: When Traditional Yogurt meets Marketing & Innovation - Killowen Case Study


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    O'Connor, Christina, Lavin, Geraldine, Meade, Helen and Styles, Dermot (2015) A Recipe for Success: When Traditional Yogurt meets Marketing & Innovation - Killowen Case Study. In: Academy of Marketing Conference (AM2015), 7-9 July 2015, University of Limerick.

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    Abstract

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    Item Type: Conference or Workshop Item (Paper)
    Keywords: Marketing; Killowen Farm; Yogurt; Yoghurt;
    Academic Unit: Faculty of Social Sciences > School of Business
    Item ID: 7107
    Depositing User: Christina O'Connor
    Date Deposited: 09 May 2016 16:26
    Refereed: Yes
    Use Licence: This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here

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