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O'Connor, Christina, Lavin, Geraldine, Meade, Helen and Styles, Dermot (2015) A Recipe for Success: When Traditional Yogurt meets Marketing & Innovation - Killowen Case Study. In: Academy of Marketing Conference (AM2015), 7-9 July 2015, University of Limerick.
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Abstract
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| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Keywords: | Marketing; Killowen Farm; Yogurt; Yoghurt; |
| Academic Unit: | Faculty of Social Sciences > School of Business |
| Item ID: | 7107 |
| Depositing User: | Christina O'Connor |
| Date Deposited: | 09 May 2016 16:26 |
| Refereed: | Yes |
| URI: | https://mural.maynoothuniversity.ie/id/eprint/7107 |
| Use Licence: | This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here |
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