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    Innovating the innovation process: an organisational experiment in global pharma pursuing radical innovation


    Robbins, Peter and O'Gorman, Colm (2015) Innovating the innovation process: an organisational experiment in global pharma pursuing radical innovation. R&D Management, 45 (1). pp. 76-93. ISSN 1467-9310

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    Abstract

    The challenge of managing the fuzzy front end of the innovation process is particularly acute for large, multi-brand, research and development (R&D)-intensive firms. Poor performance at generating radical innovations has resulted in many large organisations seeking to innovate how they organise for innovation. This paper presents an inductive, longitudinal study of an organisational experiment that sought to get ‘game-changing, radical ideas’ into the new product development funnel of a top three pharma. The immediate outcomes of a team-based internal innovation tournament included 33 new product ideas, 14 of which were radical. The medium term outcome of the experiment was a reorganisation of how the firm now pursues radical innovation activities. We link these outcomes to team leadership, contrasting innovation processes, including decisions about how to incorporate the ‘voice of the consumer’. The inductive, longitudinal study suggests causal interconnections between innovation team leadership, innovation team processes, and innovation outcomes.

    Item Type: Article
    Keywords: Innovating; innovation process; organisational experiment; global pharma; pursuing radical innovation;
    Academic Unit: Faculty of Social Sciences > Design Innovation > Centre for Entrepreneurship, Design and Innovation, EDEN
    Item ID: 8314
    Identification Number: https://doi.org/10.1111/radm.12054
    Depositing User: Peter Robbins
    Date Deposited: 12 Jun 2017 16:07
    Journal or Publication Title: R&D Management
    Publisher: Blackwell Publishing
    Refereed: Yes
    URI:

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