MURAL - Maynooth University Research Archive Library



    Items where Author is "Armstrong, Gillian"


    Up a level
    Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
    Group by: Item Type | No Grouping
    Number of items: 2.

    Donnelly, Christina and Simmons, Geoff and Armstrong, Gillian and Fearne, Andrew (2012) Marketing planning and digital customer loyalty data in small business. Marketing Intelligence and Planning, 30 (5). pp. 515-534. ISSN 0263-4503

    Donnelly, Christina and Simmons, Geoff and Armstrong, Gillian and Fearne, Andrew (2012) The Role of Action Research in the Study of Small Business Marketing and Retailer Loyalty Card Data. In: Irish Academy of Management Conference 2012, September 5-7 2012, National University of Ireland Maynooth. (Unpublished)

    This list was generated on Thu Mar 21 19:13:06 2019 UTC.