MURAL - Maynooth University Research Archive Library



    Items where Author is "Armstrong, Gillian"


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    Number of items: 3.

    Article

    Donnelly, Christina and Simmons, Geoff and Armstrong, Gillian and Fearne, Andrew (2015) Digital loyalty card ‘big data’ and small business marketing: Formal versus informal or complementary? International Small Business Journal, 33 (4). pp. 422-442. ISSN 0266-2426

    Donnelly, Christina and Simmons, Geoff and Armstrong, Gillian and Fearne, Andrew (2012) Marketing planning and digital customer loyalty data in small business. Marketing Intelligence and Planning, 30 (5). pp. 515-534. ISSN 0263-4503

    Conference or Workshop Item

    Donnelly, Christina and Simmons, Geoff and Armstrong, Gillian and Fearne, Andrew (2012) The Role of Action Research in the Study of Small Business Marketing and Retailer Loyalty Card Data. In: Irish Academy of Management Conference 2012, September 5-7 2012, National University of Ireland Maynooth. (Unpublished)

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