The objective of this study is to understand how Living Lab(s) (LL) as a concept and research approach has developed, proliferated and influenced scholarly research to date. The goal is in assisting both the LL and Action Design Research (ADR) communities in advancing both fields by establishing understanding, commonalities and challenges in advancing both research agendas. We adopt a bibliometric methodology to understand the scholarly impact, contribution and intellectual structure of LL as a new approach to innovation. We conclude with recommendations on advancing both ADR and LL fields of research, highlighting that increased cross-collaboration going forward offers clear opportunities to both fields.