Ryan, Martin (2018) Design-driven Entrepreneurship; An interview with four Irish designer-founders. Iterations: Design Research and Practice Review (7). pp. 36-43. ISSN 2009-8243

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Abstract

Four Irish Designers are blazing a trail in business with a design approach as their competitive advantage. In this article, Martin Ryan and Trevor Vaugh hear from the co-founders of Izzy Wheels, Turbo-spoke and Connect the Dots as they share the story of their early success and the underlying insights driving breakthrough in their markets. With start-up failure rates of up to 90%, it is clear that current approaches to growing new ventures is not delivering sufficient returns. This article introduces a potentially important missing element - Design. While passion, rigour and talent are essential traits in entrepreneurs, the most important success factor is the identification of a real problem and the creativity to navigate it towards success. This is the foundation of a design approach.

Item Type:	Article
Keywords:	Design-driven entrepreneurship; innovation;
Academic Unit:	Faculty of Social Sciences > Design Innovation
Item ID:	10982
Identification Number:	103.31880/10344/7524
Depositing User:	Martin Ryan
Date Deposited:	23 Aug 2019 17:10
Journal or Publication Title:	Iterations: Design Research and Practice Review
Publisher:	IDI
Refereed:	Yes
URI:
Use Licence:	This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here

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