Schaefer, Anja and Harvey, Brian
(1998)
Stage Models of Corporate 'Greening': A Critical Evaluation.
Business Strategy and the Environment, 7 (3).
pp. 109-123.
ISSN 0964-4733
Abstract
Corporate ‘greening’, i.e. the process by which companies can become more
environmentally responsible in their
operations, has attracted considerable
interest lately. Largely born out of
hands-on consultancy experience, various
models have been proposed which
describe a series of ‘stages’ by which
companies become progressively more
environmentally conscious and reduce
their impact on the natural environment.
The present article critically analyses
some of these ‘stage’ models of corporate
‘greening’ from both an empirical and a
management theoretical point of view.
The empirical analysis is based on four
case studies of the ‘greening’ efforts of
companies in the UK water and
electricity industries. Environmental
strategy and management in these
companies is found to fit poorly into
the stage models of corporate ‘greening’.
The article concludes that more
comprehensive and interpretative
explanations of organizational ‘greening’
are needed, including contextual and
process oriented analysis.
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