MURAL - Maynooth University Research Archive Library

    Culture and Communication: Cultural Variations and Media Effectiveness

    Moustafa Leonard, Karen and Van Scotter, James R. and Pakdil, Fatma and Chamseddine, Nadine Jbeily and Mockaitis, Audra and Salciuviene, Laura and Surkiene, Gene and Tsai, Fu-Sheng and Wu, Ling Ling and Esatoglu, Ezel and Koyuncu, Mustafa and Gumus, Murat and Oktem, M. Kemal (2009) Culture and Communication: Cultural Variations and Media Effectiveness. Administration & Society, 41 (7). pp. 850-877. ISSN 0095-3997

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    Advances in communication technologies have made great progress in bridging time and distance, but social and cultural differences are still formidable obstacles to effective communication. Communication processes occur in specific cultural contexts, with unique normative beliefs, assumptions, and shared symbols. Culture influences what people communicate, to whom they communicate, and how they communicate. There has been little systematic cross-cultural research to explicate the effects of communication media on communication effectiveness. This article proposes cultural effects on perceptions of media effectiveness. The authors advance conceptual knowledge by presenting new perspectives on the cultural effects on individuals’ perception of media and their effectiveness.

    Item Type: Article
    Keywords: communication; culture; individualism; media; power distance; uncertainty avoidance; media richness theory;
    Academic Unit: Faculty of Social Sciences > School of Business
    Item ID: 11204
    Identification Number:
    Depositing User: Audra Mockaitis
    Date Deposited: 09 Oct 2019 16:30
    Journal or Publication Title: Administration & Society
    Publisher: SAGE Publications
    Refereed: Yes
    Use Licence: This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here

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