Moustafa Leonard, Karen and Van Scotter, James R. and Pakdil, Fatma and Chamseddine, Nadine Jbeily and Mockaitis, Audra and Salciuviene, Laura and Surkiene, Gene and Tsai, Fu-Sheng and Wu, Ling Ling and Esatoglu, Ezel and Koyuncu, Mustafa and Gumus, Murat and Oktem, M. Kemal
(2009)
Culture and
Communication:
Cultural Variations and
Media Effectiveness.
Administration & Society, 41 (7).
pp. 850-877.
ISSN 0095-3997
Abstract
Advances in communication technologies have made great progress in bridging
time and distance, but social and cultural differences are still formidable
obstacles to effective communication. Communication processes occur in
specific cultural contexts, with unique normative beliefs, assumptions, and
shared symbols. Culture influences what people communicate, to whom they
communicate, and how they communicate. There has been little systematic
cross-cultural research to explicate the effects of communication media on
communication effectiveness. This article proposes cultural effects on perceptions
of media effectiveness. The authors advance conceptual knowledge
by presenting new perspectives on the cultural effects on individuals’ perception
of media and their effectiveness.
| Item Type: |
Article
|
| Keywords: |
communication; culture; individualism; media; power distance; uncertainty
avoidance; media richness theory; |
| Academic Unit: |
Faculty of Social Sciences > School of Business |
| Item ID: |
11204 |
| Identification Number: |
https://doi.org/10.1177/0095399709344054 |
| Depositing User: |
Audra Mockaitis
|
| Date Deposited: |
09 Oct 2019 16:30 |
| Journal or Publication Title: |
Administration & Society |
| Publisher: |
SAGE Publications |
| Refereed: |
Yes |
| URI: |
|
| Use Licence: |
This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available
here |
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