Mockaitis, Audra and Salciuviene, Laura and Ghauri, Pervez N.
(2013)
On What Do Consumer Product Preferences
Depend? Determining Domestic versus Foreign
Product Preferences in an Emerging Economy
Market.
Journal of International Consumer Marketing, 25 (3).
pp. 166-180.
ISSN 0896-1530
Abstract
This study investigates consumer preferences for domestic products in an emerging
economy market. We argue that consumer preferences are contingent on the level of consumer
ethnocentrism, preferences for different product categories from specific country clusters and those
of importers, and consumers’ previous experience with products. The findings suggest that there
are significant variations in consumer evaluations of products across specific product categories,
country-of-origin, and other multicues. We also find a significant influence of consumer ethnocentrism
on preferences for different product categories from specific country clusters when controlling for
background variables. Implications for theory and practice and suggestions for future research are
discussed.
| Item Type: |
Article
|
| Keywords: |
Domestic country bias; consumer ethnocentrism; country of origin; country clusters;
emerging economy market; |
| Academic Unit: |
Faculty of Social Sciences > School of Business |
| Item ID: |
11205 |
| Identification Number: |
https://doi.org/10.1080/08961530.2013.780456 |
| Depositing User: |
Audra Mockaitis
|
| Date Deposited: |
09 Oct 2019 16:31 |
| Journal or Publication Title: |
Journal of International Consumer Marketing |
| Publisher: |
Taylor & Francis (Routledge) |
| Refereed: |
Yes |
| URI: |
|
| Use Licence: |
This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available
here |
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