Harzing, Anne-Wil, Baldueza, Joyce, Barner-Rasmussen, Wilhelm, Barzantny, Cordula, Canabal, Anne, Davila, Anabella, Espejo, Alvaro, Ferreira, Rita, Giroud, Axele, Koester, Katrin, Liang, Yung-Kuei, Mockaitis, Audra, Morley, Michael J., Myloni, Barbara, Odusanya, Joseph O.T., Leiba O’Sullivan, Sharon, Kumar Palaniappan, Ananda, Prochno, Paulo, Choudhury, Srabani Roy, Saka-Helmhout, Ayse, Siengthai, Sununta, Viswat, Linda, Uzuncarsili Soydas, Ayda and Zander, Lena (2009) Rating versus ranking: What is the best way to reduce response and language bias in cross-national research? International Business Review, 18 (4). pp. 417-432. ISSN 0969-5931
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Abstract
Wepropose solutions to two recurring problems in cross-national research: response style
differences and language bias. In order to do so, we conduct a methodological comparison
of two different response formats—rating and ranking. For rating, we assess the effect of
changing the commonly used 5-point Likert scales to 7-point Likert scales. For ranking, we
evaluate the validity of presenting respondents with short scenarios for which they need
to rank their top 3 solutions. Our results – based on two studies of 1965 undergraduate and
1714 MBA students in 16 different countries – confirm our hypotheses that both solutions
reduce response and language bias, but show that ranking generally is a superior solution.
These findings allow researchers to have greater confidence in the validity of crossnational
differences if these response formats are used, instead of the more traditional 5-
point Likert scales. In addition, our findings have several practical implications for
multinational corporations, relating to issues such as selection interviews, performance
appraisals, and cross-cultural training.
Item Type: | Article |
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Keywords: | Cross-national research; Research methods; Response style differences; Language bias; Survey research; |
Academic Unit: | Faculty of Social Sciences > School of Business |
Item ID: | 11208 |
Identification Number: | 10.1016/j.ibusrev.2009.03.001 |
Depositing User: | Audra Mockaitis |
Date Deposited: | 09 Oct 2019 16:32 |
Journal or Publication Title: | International Business Review |
Publisher: | Elsevier |
Refereed: | Yes |
Related URLs: | |
URI: | https://mural.maynoothuniversity.ie/id/eprint/11208 |
Use Licence: | This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here |
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