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    Rating versus ranking: What is the best way to reduce response and language bias in cross-national research?


    Harzing, Anne-Wil, Baldueza, Joyce, Barner-Rasmussen, Wilhelm, Barzantny, Cordula, Canabal, Anne, Davila, Anabella, Espejo, Alvaro, Ferreira, Rita, Giroud, Axele, Koester, Katrin, Liang, Yung-Kuei, Mockaitis, Audra, Morley, Michael J., Myloni, Barbara, Odusanya, Joseph O.T., Leiba O’Sullivan, Sharon, Kumar Palaniappan, Ananda, Prochno, Paulo, Choudhury, Srabani Roy, Saka-Helmhout, Ayse, Siengthai, Sununta, Viswat, Linda, Uzuncarsili Soydas, Ayda and Zander, Lena (2009) Rating versus ranking: What is the best way to reduce response and language bias in cross-national research? International Business Review, 18 (4). pp. 417-432. ISSN 0969-5931

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    Abstract

    Wepropose solutions to two recurring problems in cross-national research: response style differences and language bias. In order to do so, we conduct a methodological comparison of two different response formats—rating and ranking. For rating, we assess the effect of changing the commonly used 5-point Likert scales to 7-point Likert scales. For ranking, we evaluate the validity of presenting respondents with short scenarios for which they need to rank their top 3 solutions. Our results – based on two studies of 1965 undergraduate and 1714 MBA students in 16 different countries – confirm our hypotheses that both solutions reduce response and language bias, but show that ranking generally is a superior solution. These findings allow researchers to have greater confidence in the validity of crossnational differences if these response formats are used, instead of the more traditional 5- point Likert scales. In addition, our findings have several practical implications for multinational corporations, relating to issues such as selection interviews, performance appraisals, and cross-cultural training.
    Item Type: Article
    Keywords: Cross-national research; Research methods; Response style differences; Language bias; Survey research;
    Academic Unit: Faculty of Social Sciences > School of Business
    Item ID: 11208
    Identification Number: 10.1016/j.ibusrev.2009.03.001
    Depositing User: Audra Mockaitis
    Date Deposited: 09 Oct 2019 16:32
    Journal or Publication Title: International Business Review
    Publisher: Elsevier
    Refereed: Yes
    Related URLs:
    URI: https://mural.maynoothuniversity.ie/id/eprint/11208
    Use Licence: This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here

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