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    Standardization and contextualization: A study of language and leadership across 17 countries

    Zander, Lena and Mockaitis, Audra and Harzing, Anne-Wil and Baldueza, Joyce and Barner-Rasmussen, Wilhelm and Barzantny, Cordula and Canabal, Anne and Davila, Anabella and Espejo, Alvaro and Fernandes Ferreira, Rita and Giroud, Axele and Koester, Katrin and Liang, Yung-Kuei and Morley, Michael J. and Myloni, Barbara and Odusanya, Joseph O.T. and Leiba O’Sullivan, Sharon and Kumar Palaniappan, Ananda and Prochno, Paulo and Choudhury, Srabani Roy and Saka-Helmhout, Ayse and Siengthai, Sununta and Uzuncarsili Soydas, Ayda and Viswat, Linda (2010) Standardization and contextualization: A study of language and leadership across 17 countries. Journal of World Business, 46 (3). pp. 269-304. ISSN 1090-9516

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    With multinational corporations increasingly adopting English as a corporate language, the issue of language management and the pros and cons of language standardization have been widely debated in the literature. Our 17-country study considers whether the use of English as a common corporate language causes difficulties. We empirically examine whether managerial reactions to specific leadership scenario-based situations change as a consequence of the language they use. Our results show that the choice of language (native or English) does not matter much for the studied leadership scenarios. Instead, leadership decisions and reactions depend more on cultural and situational context.

    Item Type: Article
    Keywords: Language; Leadership; Context; Culture; Multinational company; Cultural accommodation;
    Academic Unit: Faculty of Social Sciences > School of Business
    Item ID: 11212
    Identification Number:
    Depositing User: Audra Mockaitis
    Date Deposited: 10 Oct 2019 11:07
    Journal or Publication Title: Journal of World Business
    Publisher: Elsevier
    Refereed: Yes
    Use Licence: This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here

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