Zander, Lena and Mockaitis, Audra and Harzing, Anne-Wil and Baldueza, Joyce and Barner-Rasmussen, Wilhelm and Barzantny, Cordula and Canabal, Anne and Davila, Anabella and Espejo, Alvaro and Fernandes Ferreira, Rita and Giroud, Axele and Koester, Katrin and Liang, Yung-Kuei and Morley, Michael J. and Myloni, Barbara and Odusanya, Joseph O.T. and Leiba O’Sullivan, Sharon and Kumar Palaniappan, Ananda and Prochno, Paulo and Choudhury, Srabani Roy and Saka-Helmhout, Ayse and Siengthai, Sununta and Uzuncarsili Soydas, Ayda and Viswat, Linda
(2010)
Standardization and contextualization: A study of language and leadership across
17 countries.
Journal of World Business, 46 (3).
pp. 269-304.
ISSN 1090-9516
Abstract
With multinational corporations increasingly adopting English as a corporate language, the issue of
language management and the pros and cons of language standardization have been widely debated in
the literature. Our 17-country study considers whether the use of English as a common corporate
language causes difficulties. We empirically examine whether managerial reactions to specific leadership
scenario-based situations change as a consequence of the language they use. Our results show that the
choice of language (native or English) does not matter much for the studied leadership scenarios. Instead,
leadership decisions and reactions depend more on cultural and situational context.
| Item Type: |
Article
|
| Keywords: |
Language;
Leadership;
Context;
Culture;
Multinational company;
Cultural accommodation; |
| Academic Unit: |
Faculty of Social Sciences > School of Business |
| Item ID: |
11212 |
| Identification Number: |
https://doi.org/10.1016/j.jwb.2010.07.009 |
| Depositing User: |
Audra Mockaitis
|
| Date Deposited: |
10 Oct 2019 11:07 |
| Journal or Publication Title: |
Journal of World Business |
| Publisher: |
Elsevier |
| Refereed: |
Yes |
| URI: |
|
| Use Licence: |
This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available
here |
Repository Staff Only(login required)
 |
Item control page |
Downloads per month over past year
Origin of downloads
Altmetric
Altmetric