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    Actors and avatars: why learners prefer digital agents

    Donovan, Paul (2015) Actors and avatars: why learners prefer digital agents. European Journal of Training and Development, 39 (9). pp. 738-768. ISSN 2046-9012

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    Purpose – The purpose of this study is to compare learner experiences of recorded instructional videos (DVDs) with Machinima. Design/methodology/approach – In this exploratory study, sets of learning sequences in management skills training were delivered to 32 learners using both methods, and learner reactions were gathered using post-event interviews. Findings – Analysis of learner responses showed that participants prefer Machinima as a learning delivery mechanism. Participants also reported being better able to concentrate on the message of the Machinima learning sequences. Research limitations/implications – The sample was not representative, being a convenience sample derived by open invitation from cohorts of two master’s degree programmes conducted at the School of Business, Maynooth University, Maynooth, Co. Kildare. The age range of the participants was significantly skewed toward a younger age grouping. No learning test was given to assess the teaching efficacy of the methods. Implications for practice include using Machinima to model desirable behaviours to trainees. Future research should extend the research to other settings. Practical implications – Research should be considered into the potential for Machinima to be considered as a replacement for DVD in management training. Sufficient encouragement arises from this study to suggest that Machinima contains none of the distractions of DVD that are recorded in this study. In addition, many organisations seek to utilise training materials with diverse audiences. Originality/value – Originality of the study stems from the potential replacement of DVD with Machinima in learning.

    Item Type: Article
    Keywords: Second life; Modelling; Virtual reality; Machinima; Media in education; Teaching/learning strategies;
    Academic Unit: Faculty of Social Sciences > School of Business
    Item ID: 11310
    Identification Number:
    Depositing User: Paul Donovan
    Date Deposited: 16 Oct 2019 11:48
    Journal or Publication Title: European Journal of Training and Development
    Publisher: Emerald
    Refereed: Yes
    Use Licence: This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here

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