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    The Development of Social Media and its Impact on the Intercultural Exchange of the Olympic Movement, 2004–2012

    Liu, Yinya (2016) The Development of Social Media and its Impact on the Intercultural Exchange of the Olympic Movement, 2004–2012. International Journal of the History of Sport, 33 (17). pp. 1395-1410. ISSN 0952-3367

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    The development of social media, in the form of Internet and mobile platforms, has rapidly flourished in the early twenty-first century. The changes in broadcasting forms of the first three Olympic Games of the twenty-first century, Athens 2004, Beijing 2008 and London 2012, have corresponded and reflected the speedy expansion of this social media. This phenomenon invites not only attention to the historical transformation of the roles of media for the Olympic Games but also reflection on the concept of culture and intercultural exchange based on this phenomenon. This paper studies the relationships between social media, cultural exchange and the Olympic Games in the context of globalization. It argues that the characteristics of social media as ‘participation; openness; conversation; communities; connectedness’ will meet up with the goal of the Olympic Movement and aid the realization of the Olympic Ideal.

    Item Type: Article
    Keywords: Olympic Games; Social Media; Socialympics; cultural exchange; globalization;
    Academic Unit: Faculty of Arts & Humanities > School of Modern Languages, Literatures and Cultures > Chinese
    Item ID: 11655
    Identification Number:
    Depositing User: Yinya Liu
    Date Deposited: 12 Nov 2019 10:39
    Journal or Publication Title: International Journal of the History of Sport
    Publisher: Taylor & Francis (Routledge)
    Refereed: Yes
    Use Licence: This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here

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