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    Technology diffusion: Shift happens — The case of iOS and Android handsets

    Dutta, Amitava and Puvvala, Abhinay and Roy, Rahul and Seetharaman, Priya (2017) Technology diffusion: Shift happens — The case of iOS and Android handsets. Technological Forecasting & Social Change, 118. pp. 28-43. ISSN 0040-1625

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    The diffusion of technology artifacts is often marked by abrupt events and incremental evolutionary moves, resulting in shifts in diffusion parameters as well as the underlying mechanics. In this paper, we model the diffusion of Android and iOS based handsets, where new models and operating system versions are released periodically. We relax a common assumption in IT diffusion studies, of holding diffusion parameters constant, and find that there are clear breaks in their values at specific points in time. Using the system dynamics methodology, we then develop and calibrate a causal model of the underlying mechanics. Significant events during evolution of the two platforms are matched temporally with the observed breaks, and the changing mechanics of diffusion across the breakpoints are identified using this causal structure. We find that iOS and Android handset diffusion patterns, although superficially similar, were driven by different mechanics. Our study contributes to the IT diffusion literature by (i) establishing the need to test for, and model, shifts in diffusion parameters over the horizon of interest (ii) offering a method to identify changes in diffusion mechanisms accompanying these shifts and (iii) demonstrating that similar temporal diffusion patterns need not imply similar underlying mechanics.

    Item Type: Article
    Keywords: Technology diffusion; Structural breaks; Mobile handsets; System dynamics; Causal models;
    Academic Unit: Faculty of Social Sciences > Research Institutes > Innovation Value Institute, IVI
    Item ID: 11759
    Identification Number:
    Depositing User: Abhinay Puvvala
    Date Deposited: 20 Nov 2019 15:59
    Journal or Publication Title: Technological Forecasting & Social Change
    Publisher: Elsevier
    Refereed: Yes
    Use Licence: This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here

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