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    Guest Editor’s note: Practitioner insights on business models and future directions

    Mangematin, Vincent and Ravarini, Aurelio and Sharkey Scott, Pamela (2017) Guest Editor’s note: Practitioner insights on business models and future directions. Journal of Business Strategy, 38 (2). pp. 3-5. ISSN 0275-6668

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    The enviable success of icons such as Facebook, Google and Apple provides irrefutable evidence to managers and entrepreneurs that building innovative and sustainable business models is of paramount importance to surviving and growing their business. Yet,following one of the most severe downturns in the history of our global economy, most are concerned that their business model(s) fails to create and capture sufficient value to meet the radically unpredictable competitive landscape ahead. The result is a clamour of demand for business tools, techniques and specific guidance to help managers and entrepreneurs build and adapt their business models for capturing and creating value.For several years, we have been engaged with academic networks addressing these issues theoretically, but we noted with concern that few papers translate their findings to address the demands for management guidance, and messages about business models are often confusing and contradictory. Compelled to respond, the eight papers selected for this special issue of the Journal of Business Strategy directly address three challenges critical to managers and entrepreneurs, from start-ups to small- and medium-sized enterprises to multinationals, with a large portfolio of business models. We identified these challenges as: first, the need for managers to be able to evaluate current business models,whether these are based on traditional approaches, freemium or crowdsourcing; second,the need for frameworks to guide the transformation of existing business models to meet identifiable shifts in the business landscape such as digitization; and third, approaches for innovating and creating business models which are new to the firm...

    Item Type: Article
    Keywords: business models; forecast;
    Academic Unit: Faculty of Social Sciences > School of Business
    Item ID: 11789
    Identification Number:
    Depositing User: Pamela Sharkey Scott
    Date Deposited: 21 Nov 2019 15:04
    Journal or Publication Title: Journal of Business Strategy
    Publisher: Emerald Publishing Limited
    Refereed: Yes
    Use Licence: This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here

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