Bouvier, Gwen
(2015)
What is a discourse approach to Twitter, Facebook,
YouTube and other social media: connecting with
other academic fields?
Journal of Multicultural Discourses, 10 (2).
pp. 149-162.
ISSN 1744-7143
Abstract
The wider field of discourse studies is still only beginning to turn its attention to social
media despite a number of notable scholarly works. But as yet there has been little that
has dealt specifically with issues of multicultural discourse – how language, identity,
cross-cultural social relations and power play out in the rapidly evolving landscape of
social media. In this paper, I show why discourse studies must engage with theories
and empirical work on social media across academic fields beyond discourse studies
and linguistics, at how these can help best frame the kinds of research that needs to be
done, how to best formulate some of the basic questions of critical discourse analysis
for this new communicative environment. I use this as a platform to point to the areas
where multicultural discourse studies can work – where all the ambiguities of former
studies of ‘identity’ and ‘culture’ are present, but realised in new ways. Yet these new
forms of communication are fused into wider patterns of changing cultural values
about forms of social structure, knowledge itself and the kinds of issues that tend to
form our individually civic spheres.
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