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    Social Media and Its Impact on Intercultural Communication: The Challenges for a Discourse Approach

    Bouvier, Gwen (2016) Social Media and Its Impact on Intercultural Communication: The Challenges for a Discourse Approach. Journal of Communication Arts, 34 (3).

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    The wider field of discourse studies is still only beginning to turn its attention to social media, despite a number of notable scholarly works. This paper looks at some of the challenges for a discourse approach to multicultural communication on social media. It sees the global communication landscape as fundamentally transformed and shifted in the ways in which identities and communities play out. The paper concludes by thinking about what the consequence of these are, specifically the way identity is negotiated online, how cross-cultural debate pans out, how the status of knowledge is changing, and the relationship between the online and offline world. The challenge for discourse studies is to create more robust research and studies that provide concrete examples of these changes.

    Item Type: Article
    Keywords: social media; discourse; Facebook; Twitter; YouTube; discourse studies;
    Academic Unit: Faculty of Arts & Humanities > School of English, Media & Theatre Studies > Media Studies
    Item ID: 11871
    Depositing User: Gwen Bouvier
    Date Deposited: 25 Nov 2019 15:44
    Journal or Publication Title: Journal of Communication Arts
    Publisher: Faculty of Communication Arts, Chulalongkorn University
    Refereed: Yes
    Use Licence: This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here

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