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    Cultural change in the creative industries: a case study of BBC graphic design from 1990–2011

    Macdonald, Iain (2013) Cultural change in the creative industries: a case study of BBC graphic design from 1990–2011. Visual Communication, 13 (1). pp. 31-49. ISSN 1741-3214

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    Using his own experience as a witness and participant in the convulsion that the BBC, and specifically the BBC Graphic Design Department underwent, the author aims to illuminate the cultural change to the creative industries in many advanced industrialised countries that has occurred over the last 20 years. Many industries in the past have undergone similar ruptures and transformations and they will again in the future. The author hopes to draw lessons from an analysis of television graphic design using examples of work that can point out the attributes and skills that a new designer across the globe will need to have and obtain in order to withstand future industrial and cultural changes.

    Item Type: Article
    Keywords: graphic design; hybrid production practices; media commercialisation; motion graphics; television public broadcasting;
    Academic Unit: Faculty of Social Sciences > Design Innovation
    Item ID: 12773
    Identification Number:
    Depositing User: Iain Macdonald
    Date Deposited: 20 Apr 2020 10:13
    Journal or Publication Title: Visual Communication
    Publisher: SAGE Publications
    Refereed: Yes
    Use Licence: This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here

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