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    The impact of failure and success experience in drug development

    Garzon-Vico, Antonio and Rosier, Jan and Gibbons, Patrick and McNamara, Peter (2019) The impact of failure and success experience in drug development. Journal of Product Innovation Management. ISSN 0737-6782

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    It is unclear whether the common belief that experience benefits new product development performance is driven by decision-makers allocating more attention to success experience or more attention to failure experience. This paper differentiates between the two aforementioned types of experience in order to explore their separate effects on new product development performance. We find that only late-stage failure experience improves performance, that success experience is more beneficial than late-stage failure experience and that, while others’ related failure experience increases the likelihood of failure, others’ related success experience decreases it. We conducted our research in the context of drug development in the biotech industry and obtained our data from Pharma Projects.

    Item Type: Article
    Additional Information: Please note this is an earlier draft (pre-publication) of the paper published in Journal of Product Innovation Management. For the complete final version please see DOI: 10.1111/jpim.12514. Please cite that version: Garzón Vico, A., Rosier, J., Gibbons, P. and McNamara, P. 2019. The Impact of Failure and Success Experience in Drug Development. Journal of Product Innovation Management, DOI: 10.111/jpim.12514
    Keywords: Failure; Success; New product development; Others’ experience;
    Academic Unit: Faculty of Social Sciences > School of Business
    Item ID: 13454
    Identification Number:
    Depositing User: Peter McNamara
    Date Deposited: 23 Oct 2020 15:59
    Journal or Publication Title: Journal of Product Innovation Management
    Publisher: Wiley & Sons
    Refereed: Yes
    Use Licence: This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here

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