MURAL - Maynooth University Research Archive Library

    The Impact of Social Networking Sites on Relationship Maintenance of Social Capital

    McLoughlin, Shane and Maccani, Giovanni and Puvvala, Abhinay and Donnellan, Brian (2019) The Impact of Social Networking Sites on Relationship Maintenance of Social Capital. In: AMCIS 2019 Proceedings. AIS eLibrary. ISBN 9780996683180

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    Although Social Networking Sites (SNS) offer numerous affordances in displacing the barriers of time and space for empowering rural citizens to maintain and increase their social capital, the degree to which these affordances diminish the relative significance of face to face and mediated communication is unclear. This paper examines the impact of SNS on Relationship Maintenance (RM) of social capital (SC) using a novel mixed method design, applied to a representative survey sample of a rural Irish community, followed by a sub-sample for in-depth interview. Findings illustrate that despite widespread adoption of SNS, the role and importance of SNS for RM of SC still pale in comparison to Face to Face & other media. We discuss our findings in relation to affordance theories of Computer Mediated Communication, highlighting factors such as Instrumental Awareness, altruistic behaviors, and socio-cultural contextual factors impacting appropriation and use value of SNS.

    Item Type: Book Section
    Keywords: Social Capital; Relationship Maintenance; Social Networking Sites; Impact; Social Informatics; Affordance; Lero; The Irish Software Research Centre;
    Academic Unit: Faculty of Social Sciences > Research Institutes > Innovation Value Institute, IVI
    Faculty of Social Sciences > School of Business
    Item ID: 14201
    Depositing User: Prof. Brian Donnellan
    Date Deposited: 18 Mar 2021 15:07
    Publisher: AIS eLibrary
    Refereed: Yes
    Use Licence: This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here

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