Iftikhar, Rehan and Cakir, Gültekin and Wruck, Tabitha and Helfert, Markus (2021) How can Older Adults Shop Online in the Future? Developing Design Principles for Virtual-Commerce Stores. ECIS 2021 Proceedings, 122.

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Abstract

The Covid-19 crisis has significantly affected retailers in interacting with their customers. Now more than ever, retailers innovate and strive for effective replication of in-store experiences in an online environment. Virtual reality can be effective in emulating experiential shopping at home. However, particularly older adults (OAs) experience difficulties in using these novel technologies as they undergo several age-related changes, such as deteriorating vision or weakened hand-eye-coordination. Thus, we identify the requirements of OAs and develop seven design principles for virtual-commerce stores for OAs. We follow a design science research approach with a staged research process and iterative cycles. The requirements and design principles are evaluated and refined by conducting semi-structured interviews and focus groups. This study offers prescriptive knowledge in form of design principles for virtual retail and a specific customer segment and contributes to customer-centred design literature. These principles can further guide developers in designing digital systems for OAs.

Item Type:	Article
Additional Information:	Funding: This project has received funding from the European Union’s Horizon 2020 research and innovation program under the Marie Skłodowska-Curie grant agreement No. 765395 and was supported, in part, by Science Foundation Ireland grant 13/RC/2094_2. Cite as: Iftikhar, Rehan; Cakir, Gültekin; Wruck, Tabitha; and Helfert, Markus, "How can Older Adults Shop Online in the Future? Developing Design Principles for Virtual-Commerce Stores" (2021). ECIS 2021 Research Papers. 122. https://aisel.aisnet.org/ecis2021_rp/122
Keywords:	Design Principles; Virtual Reality; Older Adults; Digital Retail;
Academic Unit:	Faculty of Social Sciences > School of Business Faculty of Social Sciences > Research Institutes > Innovation Value Institute, IVI
Item ID:	14498
Depositing User:	Rehan Iftikhar
Date Deposited:	03 Jun 2021 14:13
Journal or Publication Title:	ECIS 2021 Proceedings
Publisher:	Association for Information Systems
Refereed:	Yes
Funders:	H2020 Marie Skłodowska-Curie Actions Grant 765395, Science Foundation Ireland (SFI)
URI:	https://aisel.aisnet.org/
Use Licence:	This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here

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