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    Providers’ Initial Trust on an Organization-Sponsored Sharing Platform: The Framing of Coworker Collaborative Consumption

    Bhappu, Anita D. and Blomqvist, Kirsimarja and Andreeva, Tatiana and Zappa, Paola and Yeo, M. Lisa and Lempiälä, Tea (2020) Providers’ Initial Trust on an Organization-Sponsored Sharing Platform: The Framing of Coworker Collaborative Consumption. Frontiers in Psychology, 11 (2174). ISSN 1664-1078

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    Organization-sponsored sharing platforms extend the sharing economy to workplaces by connecting employees in a private online community where they can socially exchange goods and services with coworkers. Employees share costs but do not earn income during this collaborative consumption. Furthermore, employers pay for their employees to have access to the platform technology and any related transaction fees. Trust is a crucial antecedent for engagement on sharing platforms because it helps mitigate risks during collaborative consumption. However, the literature on trust in the sharing economy has focused almost exclusively on platforms that broker peer-to-peer rental transactions rather than social exchanges. There is also a lack of research about providers’ perspectives. We address these gaps by investigating the nature of trust among employees who initially provide goods and services on an organization-sponsored sharing platform. We also explore how these employees’ initial trust influences their collaborative consumption with coworkers. Through abductive analysis of 22 interviews with 15 providers on an organization-sponsored sharing platform, we shed light on how employees initially develop trust when providing goods and services to coworkers. By integrating prior research on initial trust among employees and cognitive framing with in-depth qualitative insights, we develop a conceptual model depicting how identity, interaction and issue frames shape these providers’ beliefs about coworker trustworthiness and intended sharing strategy. In particular, our empirical findings reveal that employees’ social categorization, illusions of control and engagement motive framed their initial trust and enactment of collaborative consumption as citizens in a community or consumers in a marketplace.

    Item Type: Article
    Additional Information: Copyright © 2020 Bhappu, Blomqvist, Andreeva, Zappa, Yeo and Lempiälä. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY) The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms. Cite as: Bhappu AD, Blomqvist K, Andreeva T, Zappa P, Yeo ML and Lempiälä T (2020) Providers’ Initial Trust on an Organization-Sponsored Sharing Platform: The Framing of Coworker Collaborative Consumption. Front. Psychol. 11:2174. doi: 10.3389/fpsyg.2020.02174
    Keywords: Providers; Initial Trust; Organization-Sponsored Sharing Platform; Framing; Coworker Collaborative Consumption;
    Academic Unit: Faculty of Social Sciences > School of Business
    Item ID: 14968
    Identification Number:
    Depositing User: Tatiana Andreeva
    Date Deposited: 28 Oct 2021 16:36
    Journal or Publication Title: Frontiers in Psychology
    Publisher: Frontiers Media
    Refereed: Yes
    Use Licence: This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here

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