Shams, S.M. Riad and Hasan, Rajibul
(2019)
Capacity building for transnationalisation of higher education: Knowledge management for organisational efficacy.
European Business Review, 32 (3).
pp. 459-484.
ISSN 0955-534X
Abstract
Purpose – Transnationalism and transnational concept are extensively researched in many social science
areas; however, transnational management and transnational marketing is relatively a less explored research
domain. Also, knowledge management for transnational education (TNE) marketing is not well-researched.
Capacity building is an established research-stream, with a key focus on socio-economic and ecological
development; however, prior research on capacity building from the context of TNE’s knowledge
management and marketing is scarce. The purpose of this study is to analyse TNE marketing mix, to
understand the influence of transnational stakeholders’ causal scope(s) on knowledge management in TNE to
uphold their transnatioalisation processes through capacity building in TNEs’ marketing management.
Design/methodology/approach – An inductive constructivist method is followed.
Findings – Organisational learning from the context of transnational market and socio-economic
competitive factors, based on analysing the transnational stakeholders’ causal scope(s) is imperative for
proactive knowledge management capacity in TNE marketing. Following the analysis of transnational
stakeholders’ causal scope(s) to learn about the cause and consequence of the transnational stakeholders’
relationships and interactions, an initial conceptual framework of knowledge management for TNE
marketing is proposed. Practical insights from different TNE markets are developed in support of this novel
knowledge management capacity building framework of TNE, and its generalisation perspectives and future
research areas are discussed.
Practical implications – These insights will be useful for TNE administrators to better align their
knowledge management perspectives and propositions with their transnational stakeholders to underpin
TNE marketing. Academics will be able to use these insights as a basis for future research.
Originality/value – This study proposes a novel conceptual stakeholder-centred capacity building
framework for TNE’s knowledge management to uphold TNE marketing and supports the framework, based
on practical insights from three different transnational markets
| Item Type: |
Article
|
| Keywords: |
Learning organisation; Standardisation and adaptation; Transnationalisation;
Marketing mix; Value co-creation; Market orientation; Education marketing; Competitive advantage;
Knowledge management; Capacity building; Transnational education; |
| Academic Unit: |
Faculty of Social Sciences > School of Business |
| Item ID: |
15946 |
| Identification Number: |
https://doi.org/10.1108/EBR-05-2019-0097 |
| Depositing User: |
Rajibul Hasan
|
| Date Deposited: |
11 May 2022 11:43 |
| Journal or Publication Title: |
European Business Review |
| Publisher: |
Emerald |
| Refereed: |
Yes |
| URI: |
|
| Use Licence: |
This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available
here |
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