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    What's good for business growth: Implications of innovativeness and price sensitivity for firms in developing countries


    Hasan, Rajibul and Jha, Ashish Kumar (2018) What's good for business growth: Implications of innovativeness and price sensitivity for firms in developing countries. Strategic Change, 27 (5). pp. 469-476. ISSN 10861718

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    Abstract

    here are selective innovative features and reasons for innovation that drive firm growth. Various reasons are analyzed which are behind the innovation decisions undertaken by the firms and innovative features' effects on revenue growth in Bangladeshi firms to better understand the preferred determinants in certain geographic areas. This research investigates how the features of firm-level innovation and the reasons to launch it can affect the revenue growth of firms in developing countries. The findings suggest innovative features that are less expensive to offer lead to higher revenue growth and offer strategic implications for firms implementing innovations in developing countries.

    Item Type: Article
    Keywords: What's good; business growth; implications; innovativeness; price sensitivity; firms; developing countries;
    Academic Unit: Faculty of Social Sciences > School of Business
    Item ID: 15955
    Identification Number: https://doi.org/10.1002/jsc.2231
    Depositing User: Rajibul Hasan
    Date Deposited: 16 May 2022 10:41
    Journal or Publication Title: Strategic Change
    Publisher: Wiley
    Refereed: Yes
    URI:
    Use Licence: This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here

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