Hasan, Md Rajibul and Jha, Ashish Kumar and Liu, Yi
(2018)
Excessive use of online video streaming services: Impact of recommender system use, psychological factors, and motives.
Computers in Human Behavior, 80.
pp. 220-228.
ISSN 07475632
Abstract
With the growing relevance of the Internet as a tool for communication and entertainment, researchers
have examined the effects of individual's psychological factors and media use motives on their excessive
use of Internet. Since Internet use has significant nuances, the excessive use of particular Internet
application, such as social network services and online games, has been studied separately. However, as
the major Internet application, online video streaming service has not been investigated. Moreover, other
than psychological factors and media use motives, the IT features implemented in the application, such
as the recommender system, could also induce excessive use behavior. This paper aims to examine individual's excessive use of online video streaming services and the effects of recommender system in
such services. A survey of 490 video streaming service users was conducted. The results show that the
use of recommendations, along with lack of self-control, lack of self-esteem and use motive of information seeking, lead to excessive usage of video streaming services. This study contributes to the
literature of excessive Internet use by exploring individual's excessive use behavior in video streaming
services and incorporating the salient role of recommender system in Internet applications.
| Item Type: |
Article
|
| Keywords: |
Excessive use;
Video streaming service;
Recommender system;
Survey; |
| Academic Unit: |
Faculty of Social Sciences > School of Business |
| Item ID: |
15956 |
| Identification Number: |
https://doi.org/10.1016/j.chb.2017.11.020 |
| Depositing User: |
Rajibul Hasan
|
| Date Deposited: |
16 May 2022 10:50 |
| Journal or Publication Title: |
Computers in Human Behavior |
| Publisher: |
Elsevier |
| Refereed: |
Yes |
| URI: |
|
| Use Licence: |
This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available
here |
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