MURAL - Maynooth University Research Archive Library

    An overview of systematic literature reviews in social media marketing

    Rowley, Jennifer and Keegan, Brendan James (2020) An overview of systematic literature reviews in social media marketing. Journal of Information Science, 46 (6). pp. 725-738. ISSN 0165-5515

    Download (188kB) | Preview

    Share your research

    Twitter Facebook LinkedIn GooglePlus Email more...

    Add this article to your Mendeley library


    Systematic literature reviews (SLRs) adopt a specified and transparent approach in order to scope the literature in a field or sub-field. However, there has been little critical comment on their purpose and processes in practice. By undertaking an overview of SLRs in the field of social media (SM) marketing, this article undertakes a critical evaluation of the SLR purposes and processes in a set of recent SLRs and presents a future research agenda for social media marketing. The overview shows that the purposes of SLRs include the following: making sense (of research in a field), developing a concept matrix/taxonomy and supporting research and practice. On SLR processes, while there is some consensus on the stages of the process, there is considerable variation in how these processes are executed. This article offers a resource to inform practice and acts as a platform for further critical debate regarding the nature and value of SLRs.

    Item Type: Article
    Keywords: Literature review; social media marketing; social media user behaviour; systematic literature review;
    Academic Unit: Faculty of Social Sciences > School of Business
    Item ID: 15975
    Identification Number:
    Depositing User: Brendan Keegan
    Date Deposited: 17 May 2022 14:08
    Journal or Publication Title: Journal of Information Science
    Publisher: SAGE Publications
    Refereed: Yes
      Use Licence: This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here

      Repository Staff Only(login required)

      View Item Item control page


      Downloads per month over past year

      Origin of downloads