MURAL - Maynooth University Research Archive Library

    Making digital literacy a success in taught marketing courses

    Johnson, Robin and Edmundson-Bird, David and Keegan, Brendan (2013) Making digital literacy a success in taught marketing courses. Enhancing Learning in the Social Sciences. pp. 1-16. ISSN 1756-848X

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    This paper examines criteria for successfully developing digital literacy skills in an undergraduate module. We analyse students' work using concepts from the digital literacy literature, the field of digital marketing and the concept of the filter bubble (Pariser 2011). We describe the rationale for the module, the assessment process and the outputs produced by students. We then undertake an analysis of reflective blogs and other student outputs. We review key criteria that appear to be critical to successful implementation and discuss the importance of assessing critically reflective practice in authentic, constructively aligned assessment tasks.

    Item Type: Article
    Keywords: digital literacy; digital marketing; critical reflection; constructive alignment; authentic task;
    Academic Unit: Faculty of Social Sciences > School of Business
    Item ID: 15977
    Identification Number:
    Depositing User: Brendan Keegan
    Date Deposited: 17 May 2022 14:21
    Journal or Publication Title: Enhancing Learning in the Social Sciences
    Publisher: Higher Education Academy
    Refereed: Yes
    Use Licence: This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here

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