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    Big data, knowledge co-creation and decision making in fashion industry

    Acharya, Abhilash and Singh, Sanjay and Pereira, Vijay and Singh, Poonam (2018) Big data, knowledge co-creation and decision making in fashion industry. International Journal of Information Management, 42. pp. 90-101. ISSN 0268-4012

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    Big data has become a buzzword and has been one of the most sought after topics for research. The applications of big data have been studied in various important contexts. However, very little has been explored in the realm of integrating knowledge co-creation with the usage of big data when it comes to evidence-based decision-making. The current study empirically investigates data from four fashion retailing organizations. Evidence from our findings suggests that knowledge-based interactions between the customers and the salesforce in those organizations form the core of knowledge co-creation. The findings have revealed that big data indeed can assist in knowledge co-creation, which can in turn adequately lead to evidence-based, effective and efficient decision making for better business returns.

    Item Type: Article
    Keywords: Big data; Knowledge co-creation; Decision making; Organizational performance; Fashion industry; Business analytic;
    Academic Unit: Faculty of Social Sciences > School of Business
    Item ID: 15994
    Depositing User: Sanjay Singh
    Date Deposited: 24 May 2022 13:46
    Journal or Publication Title: International Journal of Information Management
    Publisher: Elsevier
    Refereed: Yes
    Use Licence: This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here

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