Elnahla, Nada (2020) Black Mirror: Bandersnatch and how Netflix manipulates us, the new gods. Consumption Markets & Culture, 23 (5). pp. 506-511. ISSN 1025-3866
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Official URL: https://doi.org/10.1080/10253866.2019.1653288
Abstract
This film review of Black Mirror: Bandersnatch, released by Netflix in 2018,discusses the nature of the interactive genre, focusing on its current and future effects on data mining, product placement, and programmatic advertising, highlighting the new, evolving role played by the viewer.
| Item Type: | Article |
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| Keywords: | Interactive film; Netflix; brand placement; programmatic advertising; media consumption; |
| Academic Unit: | Faculty of Social Sciences > School of Business |
| Item ID: | 17189 |
| Identification Number: | https://doi.org/10.1080/10253866.2019.1653288 |
| Depositing User: | Nada Elnahla |
| Date Deposited: | 15 May 2023 14:59 |
| Journal or Publication Title: | Consumption Markets & Culture |
| Publisher: | Taylor & Francis (Routledge) |
| Refereed: | Yes |
| URI: | |
| Use Licence: | This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here |
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