Arnold, Sarah and O'Brien, Anne and Berry, Marsha and Dooley, Kath and McHugh, Margaret
(2022)
Imagining Diversity: An Irish Case Study
of Graduates’ Perceptions of Inequality in
Media Work.
Alphaville: Journal of Film and Screen Media (24).
pp. 32-48.
ISSN 2009-4078
Abstract
Recent international challenges to the hegemonic structures in the media industries—particularly
regarding gender, sex and class—have resulted in a range of institutional-level responses. In Ireland, state bodies
such as Screen Ireland and the Broadcasting Authority of Ireland have developed gender action plans. Funding
incentives in screen production are now tied to increasing women’s participation. The national broadcaster, RTÉ
and various independent companies have published diversity and inclusion strategies. The Irish media workforce
today, it seems, should be open and inclusive to all. However, contemporary scholarship on media work suggests
that structural barriers remain (O’Brien and Kerrigan; French). Media work is still a site of privilege, with
working conditions and cultures reproducing class and gender hierarchies. (O’Brien et al., “Are”; Malik; Banks
and Oakley). Our article proposes to add to this body of knowledge by prioritising the relatively neglected point
of view of aspirant new entrants to industry. Generation Z graduate entrants articulate how graduates conceive
of diversity and equality in the workplace, whether they believe they will experience structural or cultural
exclusions, and how they interpret organisational efforts to achieve change.
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