O’Brien, Anne and Arnold, Sarah
(2022)
Creative industries’ new entrants as equality, diversity and inclusion change agents?
Cultural Trends.
pp. 1-15.
ISSN 0954-8963
Abstract
This paper considers how new entrants to the Creative Industries
view the challenge of achieving equality, diversity and inclusion
in the sector. The research adopts a case study approach based
on a snowball sample and interviews with 21 new entrants to
media work. All were graduates of the same media degree
programme and all were based in Ireland and worked in the
audio-visual sector, PR, communications, marketing, content
creation or advertising, as well as in media-related roles in non-media organisations and companies. The key findings are that
new entrants do see the need for EDI initiatives in creative
industries. However, they frame EDI interventions in terms of the
needs of individuals. Because of their new entrant status they do
not see themselves as being in a strong position to advocate for
equality, diversity and inclusion in creative industries and so do
not view themselves as change agents.
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