Zaman, Mustafeed and Vo-Thanh, Tan and Hasan, Rajibul and Shams, S. M. Riad and Vukovic, Darko B. (2022) How can hotels create sustainable competitive advantages? A resource-based view. Journal of Strategic Marketing. pp. 1-16. ISSN 0965-254X

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Abstract

The hospitality industry is facing tough competition due to new actors (i.e. online travel agencies, comparison websites, etc.). Furthermore, Covid-19 has made it worse with travel restrictions and health measures. This study aims to identify the needs and expectations of hotel guests in a post-pandemic context, and how hotels can acquire and manage resources in a strategic way. Analytic Hierarchy Process (AHP) was employed to assess the importance of 9 hotel attributes via pairwise comparison. The data were collected from 537 guests who stayed in 3- and 4-star hotels in Paris from April to June 2021. In addition, in-depth interviews of 19 hotel managers were conducted to gain insights into how they are acquiring and managing their resources. Theoretical and practical implications, and future research directions are presented.

Item Type:	Article
Keywords:	Resource-Based View (RBV); sustainable competitive advantages; boutique hotels; marketing resources; AHP;
Academic Unit:	Faculty of Social Sciences > Research Institutes > Innovation Value Institute, IVI Faculty of Social Sciences > School of Business
Item ID:	18361
Identification Number:	https://doi.org/10.1080/0965254X.2022.2066558
Depositing User:	Rajibul Hasan
Date Deposited:	09 Apr 2024 15:38
Journal or Publication Title:	Journal of Strategic Marketing
Publisher:	Taylor and Francis Group
Refereed:	Yes
URI:	Publisher
Use Licence:	This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here

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