Zaman, Mustafeed, Vo-Thanh, Tan, Hasan, Rajibul, Shams, S. M. Riad and Vukovic, Darko B. (2022) How can hotels create sustainable competitive advantages? A resource-based view. Journal of Strategic Marketing. pp. 1-16. ISSN 0965-254X
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Abstract
The hospitality industry is facing tough competition due to new 
actors (i.e. online travel agencies, comparison websites, etc.). 
Furthermore, Covid-19 has made it worse with travel restrictions 
and health measures. This study aims to identify the needs and 
expectations of hotel guests in a post-pandemic context, and how 
hotels can acquire and manage resources in a strategic way. 
Analytic Hierarchy Process (AHP) was employed to assess the 
importance of 9 hotel attributes via pairwise comparison. The 
data were collected from 537 guests who stayed in 3- and 4-star 
hotels in Paris from April to June 2021. In addition, in-depth interviews of 19 hotel managers were conducted to gain insights into 
how they are acquiring and managing their resources. Theoretical 
and practical implications, and future research directions are 
presented.
  
  | Item Type: | Article | 
|---|---|
| Keywords: | Resource-Based View (RBV); sustainable competitive advantages; boutique hotels; marketing resources; AHP; | 
| Academic Unit: | Faculty of Social Sciences > Research Institutes > Innovation Value Institute, IVI Faculty of Social Sciences > School of Business  | 
        
| Item ID: | 18361 | 
| Identification Number: | 10.1080/0965254X.2022.2066558 | 
| Depositing User: | Rajibul Hasan | 
| Date Deposited: | 09 Apr 2024 15:38 | 
| Journal or Publication Title: | Journal of Strategic Marketing | 
| Publisher: | Taylor and Francis Group | 
| Refereed: | Yes | 
| Related URLs: | |
| Use Licence: | This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here | 
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