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    Re-Focusing the Business School Agenda

    Huff, Anne Sigismund and Huff, James Oran (2001) Re-Focusing the Business School Agenda. British Journal of Management, 12 (Supplement s1). S49-S54. ISSN 1045-3172

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    This commentary agrees with Starkey and Madan (2001) that business schools must incorporate Mode 2 production methods if they are to be significant knowledge producers in the future. We reinforce their specific suggestions about how that might be accomplished by focusing on learning from early Mode 2 attempts, promoting practitioner research, seeking business co-sponsorship and sheltering some Mode 1 practices and values, including longitudinal reflective research and information storage. We also argue, however, that business schools must go beyond such tasks, difficult and expensive though they are. The way business and business schools currently operate, and are being encouraged to operate, does not address the broader issues of human relevance that concern James March (1998) and others. The gap here is a risk for business and society, and appears to require new, Mode 3, methods of knowledge production.

    Item Type: Article
    Additional Information: The definitive version of this article is available at DOI: 10.1111/1467-8551.12.s1.6
    Keywords: Re-Focusing; Business School; Mode 2 production methods; practitioner research; business co-sponsorship; knowledge production;
    Academic Unit: Faculty of Social Sciences > School of Business
    Item ID: 3819
    Depositing User: Anne Huff
    Date Deposited: 14 Aug 2012 14:05
    Journal or Publication Title: British Journal of Management
    Publisher: Wiley-Blackwell
    Refereed: Yes
    Use Licence: This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here

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