MURAL - Maynooth University Research Archive Library

    Identity Claims in a Complex Global World

    Casey, Andrea and Byington, Linda (2012) Identity Claims in a Complex Global World. Proceedings of the New Frontiers in Management and Organizational Cognition Conference. ISSN 978-1-909561-01-4

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    This case study of Nike explored the relationship of an organization’s history and the recollection of critical organizational events in the evolution of its identity claims. Data collection involved interviews, observations, and document review. Six identity claims were found: athlete/sport/performance-driven, competitive, innovative, passionate, relationship-focused, and integrity-based. The claims remained the same over time and featured prominently in the discussion of significant events, which included the signing of Michael Jordan, air technology, and the founding. The case study makes several contributions. It further articulates the relationship between an organization’s history, the recollection of that history, and the evolution of its identity claims. It also expands the conceptualization of the history of an organization from a sociological perspective (Schwartz, 2000) on collective memory. Finally, it expands the social actor theory of organizational identity by providing empirical support for its phenomenological component (Whetten, 2006).

    Item Type: Article
    Keywords: Organizational Identity; Collective Memory; Commemoration; history; founding stories; Managerial and Organizational Cognition;
    Academic Unit: Faculty of Social Sciences > School of Business
    Item ID: 4044
    Depositing User: Professor Robert Galavan
    Date Deposited: 19 Dec 2012 11:21
    Journal or Publication Title: Proceedings of the New Frontiers in Management and Organizational Cognition Conference
    Publisher: National University of Ireland Maynooth
    Refereed: Yes
    Use Licence: This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here

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