Jarrett, Kylie (2003) Labour of Love: An Archaeology of Affect as Power in E-Commerce. Journal of Sociology, 39 (4). pp. 335-351. ISSN 1440-7833

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Abstract

In the discourses of the electronic commerce (e-commerce) industry, con- sumers are alleged to be empowered by the affective relations they establish in online communities. This article investigates this claim using a Foucauldian archaeological framework. It seeks to identify the key social and historical con- ditions that have enabled this representation to appear and to become a viable characterization. The question it examines is not whether consumers are actu- ally empowered by e-commerce, but why it is deemed important to interro- gate online consumers’ affective activity in terms of power.

Item Type:	Article
Keywords:	affective relations; consumer culture; e-commerce; Foucault; Internet; on-line community; power;
Academic Unit:	Faculty of Arts,Celtic Studies and Philosophy > School of English, Media & Theatre Studies
Item ID:	4664
Identification Number:	https://doi.org/10.1177/0004869003394002
Depositing User:	Kylie Jarrett
Date Deposited:	11 Dec 2013 15:04
Journal or Publication Title:	Journal of Sociology
Publisher:	SAGE Publications
Refereed:	Yes
URI:	Publisher
Use Licence:	This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here

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