O'Connor, Christine
(2014)
The Management of Digital Loyalty Card Data
within a Collaborative Innovation Network.
Journal of Economic and Social Policy, 16 (2).
Article 8.
ISSN 2202-4883
Abstract
The purpose of this article is to demonstrate the role of public policy and management in the delivery of an
outcome oriented policy. The economic situation within recent years has resulted in a heightened awareness
for more innovative public policy across the United Kingdom. Using a qualitative and an action research case
study approach, this article describes and discusses how innovation and knowledge in public management can
be fostered despite the downturn of the economy. This is illustrated by two regional universities within the
United Kingdom when tasked with the management and delivery of highly formalised market intelligence
data (Tesco Loyalty Card Data) within an innovation network with the Northern Ireland Government and
the agri-food Industry. The aim of this collaborative innovation network was to address the ‘failure’ of regional
small businesses in competing at a local, regional and national level. On review of the collaborative innovation
network, it was established that the issue of trust and credibility created by the presence of the universities
were key to the initial engagement, interaction and success of various parties within the network and to the
ultimate success of the public support instrument.
| Item Type: |
Article
|
| Additional Information: |
This article originally appeared in JESP, which is an an open access journal meaning that all content is freely available without charge to the user or his/her institution. Users are allowed to read, download, copy, distribute, print, search, or link to the full texts of the articles in this journal without asking prior permission from the publisher or the author. This is in accordance with the Budapest Open Access Initiative (BOAI) definition of open access which can be accessed at this link http://www.soros.org/openaccess/read.shtml. |
| Keywords: |
Public Policy Management; Collaborative Innovation; Small Businesses; Universities; Digital Loyalty Card
Data; |
| Academic Unit: |
Faculty of Social Sciences > School of Business |
| Item ID: |
5646 |
| Depositing User: |
Christina O'Connor
|
| Date Deposited: |
06 Jan 2015 16:06 |
| Journal or Publication Title: |
Journal of Economic and Social Policy |
| Publisher: |
ePublications@SCU |
| Refereed: |
Yes |
| URI: |
|
| Use Licence: |
This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available
here |
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