O'Hea, Kieran (2011) Digital Capability: How to Understand, Measure, Improve and Get Value from it. IVI Executive Briefing Series.

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Abstract

This executive briefing describes the need for organisations to improve their digital capability and proposes the development of a digital capability assessment process that will contribute to increased business value. Every organisation that has an Internet connection has an inherent digital capability. There is however a huge variation in the ways that organisations use this capability. Organisations that understand this opportunity and learn to measure and improve their own digital capability are likely to find themselves in a better position to compete in the digital economy. However, many organisations need help in order to gain a more comprehensive understanding at decision-making level of what digital capability is and how it can add value to their business. A dedicated process for measuring an organisation’s digital capability is therefore essential. However a reputable process that enables this to happen does not currently exist. As well as developing a process, there is also a need to convince organisations of the value of digital capability. Lack of awareness, unresponsive corporate culture and a generation gap at management level are among the reasons cited for the low adoption of digital technology in many organisations. A digital capability assessment process will help organisations of all types and sizes to get more value from the Internet. The immediate challenge is to complete the development of the process and begin delivering it to an engaged audience as soon as possible.

Item Type:	Article
Keywords:	Digital capability; digital transformation; organisations; SMEs; Internet; broadband; cloud; social media; mobile; smartphones; online; value; system; process; measure; assessment; competitiveness; customers; strategy; productivity; maturity; IT-CMF; enterprise-wide;
Academic Unit:	Faculty of Social Sciences > Research Institutes > Innovation Value Institute, IVI
Item ID:	6396
Depositing User:	IVI Editor
Date Deposited:	22 Sep 2015 16:16
Journal or Publication Title:	IVI Executive Briefing Series
Refereed:	No
URI:
Use Licence:	This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here

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