Robbins, Peter and O'Gorman, Colm
(2014)
How having an innovation strategy and process can
improve NPD outcomes for Irish SME’s.
In: XXV ISPIM Conference – Innovation for Sustainable Economy & Society, 8 - 11 June 2014, Dublin.
Abstract
Having a defined innovation strategy and a formal process are
generally found to be associated with superior NPD performance.
Innovation is at the top of the business agenda in Ireland but despite its
importance, little is known about how Irish organisations manage for
innovation; whether they have a strategy or whether formal management
processes are used, and with what effect. This study finds that two-thirds
of innovation active firms do not have an innovation strategy with even
less operating any formal innovation process. Having a more formal
innovation process is associated with higher innovation returns; more
radical or novel innovations and better exploitation of innovations at the
diffusion stage of the innovation value chain. Structuring the innovation
process has considerable advantages for small firms; in idea generation
where they are more likely to develop ‘new to the market’ ideas; in conversion where they take a more risk taking attitude to investing in
radical ideas and in diffusion, where they manage the launch process better by maximising sales and distribution channels and by rolling out
new products faster.
| Item Type: |
Conference or Workshop Item
(Paper)
|
| Keywords: |
Innovation, NPD, SME, Ireland, Innovation audit, innovation value
chain; |
| Academic Unit: |
Faculty of Social Sciences > School of Business |
| Item ID: |
6768 |
| Depositing User: |
Peter Robbins
|
| Date Deposited: |
12 Jan 2016 16:31 |
| Refereed: |
No |
| URI: |
|
| Use Licence: |
This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available
here |
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