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    Getting to grips with Digital Transformation: The Irish Times Fusion Initiative

    Robbins, Peter (2016) Getting to grips with Digital Transformation: The Irish Times Fusion Initiative. London Business School Review, 27 (1). pp. 40-43.

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    Many industries have been “going digital” for about twenty years now. But even those parts of the economy most suited to digital transformation – books, newspapers, music, movies – continue to evolve in somewhat unpredictable ways. This is partly because digital transformation is a two-phase process. The first phase is where traditional offerings are digitised – newspapers replicating their print content on a website for example. The second phase is where entirely new offerings emerge, things that are only possible because of digital technology. Online newspapers today include live blogs, video and interactive content; music is streamed and packaged into playlists created by online communities; and so on. This two-phase process is well known, but it still throws up an interesting conundrum for incumbent companies.

    Item Type: Article
    Keywords: Digital Transformation; Irish Times; Fusion Initiative;
    Academic Unit: Faculty of Social Sciences > Design Innovation
    Item ID: 8414
    Identification Number:
    Depositing User: Peter Robbins
    Date Deposited: 05 Jul 2017 08:56
    Journal or Publication Title: London Business School Review
    Publisher: Wiley
    Refereed: Yes
    Use Licence: This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here

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