McNamara, Peter and Ryazanova, Olga and Aherne, David (2013) Gaelic Athletic Association and the Irish Rugby Football Union: Competing Business Models. Project Report. IVEY Publishing.

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Abstract

This case study tells the story of the two largest and most influential sports organizations in Ireland - the Gaelic Athletic Association (GAA) and the Irish Rugby Football Union (IRFU). With a long history that started in the late 19th century, each organization represents a mix between a professional sports business and a community-centered volunteer movement that is closely knit with the local and national identities of Irish people. Although both organiszations represent unique indigenous cultural assets, their business models are different. In order to respond to a number of internal and external challenges facing the GAA and the IRFU in the environment of economic austerity, the organizations have to reinvent their business models.

Item Type:	Monograph (Project Report)
Keywords:	Gaelic Athletic Association; GAA; Irish Rugby Football Union; IRFU; Competing Business Models;
Academic Unit:	Faculty of Social Sciences > School of Business
Item ID:	8792
Depositing User:	Peter McNamara
Date Deposited:	11 Sep 2017 15:42
Publisher:	IVEY Publishing
URI:
Use Licence:	This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here

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