O'Neill, Stephen
(2017)
“In fair [Europe], where we lay our scene”
Romeo and Juliet, Europe and digital cultures.
In:
Romeo and Juliet in European Culture.
John Benjamins Publishing Company, pp. 283-300.
ISBN 9789027264787
Abstract
This chapter explores several iterations of Romeo and Juliet in (European)
digital cultures. Europe is placed in brackets here to capture how, in a digital
context, boundaries may and may not apply, but also to complicate critical debate
surrounding European Shakespeares. To what extent might we encounter
a distinctly European Romeo and Juliet in digital cultures? Our field must think
critically about the kind of European narratives, mythographies and values that
are mobilised through Shakespeares in Europe. Travel and surfing are deployed
as metaphors in order to track Europe’s Romeo and Juliets, with the resulting
findings in the digital Wunderkabinett regarded as a function of both human
selection and algorithmically determined search. While the focus is primarily on
YouTube, what emerges is a deep sense of Romeo and Juliet’s convergence with
popular culture, news stories and contemporary discourse about integration
within Europe. In digital cultures, the chapter suggests, Romeo and Juliet is a
metalanguage for conflict, boundaries and difference.
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