Formica, Piero (2015) The Role of Creative Ignorance: Portraits of Pathfinders and Path Creators. Palgrave. ISBN 978-1-137-49247-0

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Abstract

Traditionally, company experts and outside collaborators innovate by developing the knowledge map. Success or failure of incremental innovation hinges on this path. The Role of Creative Ignorance suggests the knowledge map should be abandoned and replaced with a new methodology, that of creative ignorance. With over 30 years of experience in international economics and entrepreneurship, Piero Formica explores the concept of creative ignorance in combination with path creation and its disruptive effect on entrepreneurship. Using narrative examples of innovators and companies worldwide, he introduces the characteristics of successful path creators that overstep the boundaries set by knowledge maps to open up new, unprecedented routes and connect them each other. In doing so, path creators reveal latent, unexpressed needs of consumers and drive innovation forward.

Item Type:	Book
Keywords:	Creative Ignorance; Portraits; Pathfinders; Path Creators;
Academic Unit:	Faculty of Social Sciences > Research Institutes > Innovation Value Institute, IVI
Item ID:	9375
Depositing User:	IVI Editor
Date Deposited:	18 Apr 2018 09:25
Publisher:	Palgrave
Refereed:	No
URI:
Use Licence:	This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here

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